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Digitalisation in business

Digitalising businesses has proved to be a key factor for business success in recent years. With the pandemic still in full force and many people still working remotely, it has become more important than ever.


What is digitalisation?

Digitalisation is the use of digital technology to change a business model and provide new revenue streams & opportunities.

It has provided success to many, from automating marketing to processing orders, digital technology is here to help improve efficiency.


Advantages

The advantages definitely out-way the disadvantages when it comes to digitalisation.

Fewer human errors- With automated systems, this leaves little to no room for human error. While humans can easily overlook things due to fatigue, stress or simple mistakes – automated processes fix this issue.

Increased efficiency and reduced costs- Digital technology delivers gains in efficiency by speeding up processes and streamlining operations. It also provides new business functions that could not be offered otherwise, allowing businesses and revenue to grow.

Innovation – Creates more opportunities for companies to develop goods/services that would have been difficult to otherwise.

Digital presence – The added presence on the internet, social media etc. allows businesses to reach more customers.


With reportedly 81% of consumers now opting to look online for goods/services, it seems like a natural shift for businesses to be making. In our business, we've been working to digitalise our processes over the last few years. From quality, to engineering to marketing, we are continuously looking how to improve and make things easier for our staff and our customers.