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Unconscious bias

Our background, where we grow up and even environmental conditions can all play a part in how we make decisions, whether conscious or unconscious.

Unconscious bias is generally defined as “Unconscious bias is triggered by our brain automatically making quick judgments and assessments. They are influenced by our background, personal experiences, societal stereotypes and cultural context. It is not just about gender, ethnicity or other visible diversity characteristics - height, body weight, names, and many other things can also trigger unconscious bias.”

There are a few types of unconscious bias; Affinity, beauty, confirmation and gender bias to name but a few.

How do we tackle it?

It’s a difficult task to eliminate it all together, but there are a few ways that can help reducing the effects and make workplaces fairer-

- Blind recruitment – Removing information from a candidate’s application that may give away gender, name, age, location – so you can get a full and accurate picture of their skills and experiences alone.

- Gender neutral job adverts – The language we use in adverts can (without our knowledge) sway women/men from applying.

- Investing in training – Its important for all levels of business to get involved with frequent training. Doing some unconscious bias training will help individuals recognise behaviours and learn how to stop them.


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